Marketing Metrics

TinyTask.it introduces various metrics highly relevant to the marketing function as a whole. Wheater you are a digital, online or traditional marketer, being familiar and know when and how to apply the metrics below will perhaps not make you a better person, but it will most definitely turn you into another great marketing professional.

Metric Collection

\[ GPI = {{x}_{ttv}} \]

To measure your website usage and frequency.

\[ {{WOM}_{P}} = \frac{{{c}_{d}} + {{c}_{recp}} + {{c}_{revp}} + {{c}_{ref}} }{{{c}_{d}}} \]

To assess how many people are being referred to you by customers who had a positive purchasing experience with your company.

\[ {{c}_{total}} = {{WOM}_{IC}} \times \ {{c}_{d}} \]

To assess if your companies efforts and resources in engaging in social media and brand management meet your objectives and can be justified.

Quote of the day

In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.

- Rand Fishkin

Get in touch

georg@tinytask.it
+44 77 7974 0000
+43 677 6323 2573

TinyTask.it

Berkeley Sqaure
London
W1J 6BE
United Kingdom
Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more