Marketing Metrics introduces various metrics highly relevant to the marketing function as a whole. Wheater you are a digital, online or traditional marketer, being familiar and know when and how to apply the metrics below will perhaps not make you a better person, but it will most definitely turn you into another great marketing professional.

Metric Collection

\[ GPI = {{x}_{ttv}} \]

To measure your website usage and frequency.

\[ {{WOM}_{P}} = \frac{{{c}_{d}} + {{c}_{recp}} + {{c}_{revp}} + {{c}_{ref}} }{{{c}_{d}}} \]

To assess how many people are being referred to you by customers who had a positive purchasing experience with your company.

\[ {{c}_{total}} = {{WOM}_{IC}} \times \ {{c}_{d}} \]

To assess if your companies efforts and resources in engaging in social media and brand management meet your objectives and can be justified.

Quote of the day

In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.

- Rand Fishkin

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