A business metric is a quantifiable measure a business use to track, monitor and assess the success or failure of various business processes. In this blog, we are going to elaborate on multiple marketing relevant business metrics, when and how to apply them and what story they may convey.

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Success through measuring Marketing

This series of articles discusses the various metrics relevant to marketing as a whole. To do so we are going way beyond the traditional idea of dedicating our focus entirely on marketing and brand relevant measures and its conventional well known KPIs only, but instead, we consider our marketing efforts as an embedded function within a greater whole, that is the company itself, with all its functions, product, and services. Moreover, throughout this article, it is important to remember that digital marketing is not a stand-alone function but a subset of the entire marketing function, and that includes all traditional marketing efforts.


Marketing Digital Marketing Online Marketing Metrics

About Me

Hi, I'm Georg, a passionate road and track cyclist and pretty much happy all the time like in the picture above. Well, at least most of the time. Yay!

I am also a seasoned Digital Marketing Expert, Ruby-on-Rails web-application developer and project manager with 7+ years of relevant field experience. Over the past years, I have gained a reputation as a creative problem solver who has consistently completed complex web application and digital marketing projects on time and within budget, while continuously exceeding expectations. If you have any questions or need help in your digital projects, be that in development or marketing, feel free to get in touch. I am for hire if you think your business can benefit from my knowledge and expertise.

Quote of the day

Content builds relationships. Relationship are built on trust. Trust drives revenue.

- Georg Keferboeck

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