The definition of marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If you are not satisfied with this explanation, well read on. This blog discusses the ins- and outs of marketing over the coming year.

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The difference between Digital Marketing and Online Marketing

In this very first article, we discuss the difference between two terms that are commonly used interchangeably, digital marketing versus online marketing. And let's find out whether or not distinguishing between those two terms matters at all. Let's get the ball rolling.

What is Marketing?

In this article, we are going to define the umbrella term Marketing, its responsibilities and see how it fits into an organization.

Success through measuring Marketing

This series of articles discusses the various metrics relevant to marketing as a whole. To do so we are going way beyond the traditional idea of dedicating our focus entirely on marketing and brand relevant measures and its conventional well known KPIs only, but instead, we consider our marketing efforts as an embedded function within a greater whole, that is the company itself, with all its functions, product, and services. Moreover, throughout this article, it is important to remember that digital marketing is not a stand-alone function but a subset of the entire marketing function, and that includes all traditional marketing efforts.


Marketing Digital Marketing Online Marketing Metrics

About Me

Hi, I'm Georg, a passionate road and track cyclist and pretty much happy all the time like in the picture above. Well, at least most of the time. Yay!

I am also a seasoned Digital Marketing Expert, Ruby-on-Rails web-application developer and project manager with 7+ years of relevant field experience. Over the past years, I have gained a reputation as a creative problem solver who has consistently completed complex web application and digital marketing projects on time and within budget, while continuously exceeding expectations. If you have any questions or need help in your digital projects, be that in development or marketing, feel free to get in touch. I am for hire if you think your business can benefit from my knowledge and expertise.

Quote of the day

These days, people want to learn before they buy, be educated instead of pitched.

- Brian Clark

Get in touch
+44 77 7974 0000
+43 677 6323 2573

Berkeley Sqaure
United Kingdom
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