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Digital Marketing Academy.
There are a few things I need to work on backend wise. I am running a few tests here and make some changes there. I am getting up early, and going to sleep late, to make sure the Academy is up and running soon, and that the Beta testing phase can commence. There will be some site outages, and the Blog may be taken offline until the 17th of February. The site will return to its usual glory well before the end of February. See you all then!
Digital marketing is all about marketing your products and services, as well as your company, via the means of digital technology. From online marketing tools, such as the internet, downright to offline, yet digital marketing, such as mobile phones and more. This blog is going to cover it all over the coming year, from the basics, tips, and tricks all the way to best practices that will undoubtedly turn you into a professional.
In this very first article, we discuss the difference between two terms that are commonly used interchangeably, digital marketing versus online marketing. And let's find out whether or not distinguishing between those two terms matters at all. Let's get the ball rolling.
This series of articles discusses the various metrics relevant to marketing as a whole. To do so we are going way beyond the traditional idea of dedicating our focus entirely on marketing and brand relevant measures and its conventional well known KPIs only, but instead, we consider our marketing efforts as an embedded function within a greater whole, that is the company itself, with all its functions, product, and services. Moreover, throughout this article, it is important to remember that digital marketing is not a stand-alone function but a subset of the entire marketing function, and that includes all traditional marketing efforts.
Hi, I'm Georg, a passionate road and track cyclist and pretty much happy all the time like in the picture above. Well, at least most of the time. Yay!
I am also a seasoned Digital Marketing Expert, Ruby-on-Rails web-application developer and project manager with 7+ years of relevant field experience. Over the past years, I have gained a reputation as a creative problem solver who has consistently completed complex web application and digital marketing projects on time and within budget, while continuously exceeding expectations. If you have any questions or need help in your digital projects, be that in development or marketing, feel free to get in touch. I am for hire if you think your business can benefit from my knowledge and expertise.
